If you gear your site to simply sell your product and do nothing else, chances are you probably won't sell anything. Why? Because nobody will go there unless they are looking specifically for your product and they just so happen to find it via a search engine (See "Search Engine Tactics" available for free at the Internet Marketing Library).

If you offer content, however, people will come to your site for it and will come back for more.

Once again, the only limits here are your limitations. What type of special knowledge do you have the people will want? If you don't think that you can create some quality content on your own (not likely if you just think about it), then why don't you try to offer content from some important figure in your field? In return you can give them a back-link to their website from the article/column. Most people will jump at the opportunity to have their ideas printed somewhere else. It's a win/win situation. You benefit by adding draw to your site and they benefit from the increased exposure.

For more great stuff, see the Internet Marketing Library and the Internet Marketing ProShop.

You can give it away or even include it as part of a package you sell. Feel free to post it to your website or BBS if you like. Just be sure to leave the contents intact (that is, it must be distributed as the guerilla.exe file with no changes or modifications). For this, you need ask no permission from us, just do it.

However, You may not quote from or distribute any individual part of this report without express permission from Aesop Marketing Corporation (pubs@aesop.com).